Gain access to all four Digital Summer Camp masterclasses! - Building a Marketing and Communications strategy for your Sports Club - Tuesday 28th July -Building an Engaged Community Masterclass - Tuesday August 11th - Going beyond the Logo Sponsorship and Partnerships Masterclass - Tuesday 18th August - Messaging and Storytelling Masterclass - Tuesday 25th August

To keep people engaged with your club and build a connection, it’s important to use a mix of different types of stories, for example engagement, relatable and inspirational, promotional and community stories. In this guide I explain what those are and provide you with 80 examples you can use for your sports club to increase awareness about your club.

You will learn: • How to create a simple marketing strategy for your club • Identifying your target audiences and what matters to them • Setting realistic marketing and communication objectives • Choosing the right communication channels • Creating a consistent approach across your marketing • Developing an action plan you can implement straight away

You will learn: • Content ideas you can use throughout the season • How to create content that encourages engagement • Building content pillars for your club • Planning content in advance to save time • Creating content with limited time and resources • Using photos, video and behind-the-scenes content effectively

Time: 7pm You will learn: • What sponsors are really looking for • How to create value beyond logo placement • Sponsorship activation ideas throughout the season • Using social media to support your sponsors • Creating content that benefits both your club and your partners • Building long-term relationships with sponsors • Simple ways to improve sponsor retention